Update on the North vs. the South

This morning, The North Face and The South Butt appeared together in court in St. Louis, Mo. for the first time. A local news station, KMOX, was there to report that the judge ordered the two companies to try to come up with an agreement before their later court date in April.

Jimmy Winkelmann, founder of The South Butt, was not present because he is in college, probably studying for midterms like the rest of us. However, he said he is “about 75 percent confident” that the outcome will be in his favor.

Beside suing Winkelmann, The North Face is also suing Williams Pharmacy for selling The South Butt products.

The defense attorney, Albert S. Watkins, told the local news station that thus far, The North Face has handled the situation poorly. Maybe he thinks that they should thrive in the attention that The South Butt brings to their products, just as those with The South Butt are taking advantage of the publicity The North Face’s lawsuit is handing them.

Advertisements

One thought on “Update on the North vs. the South

  1. I wonder if anyone in the audience giggled when they said the “South Butt” during the trial. I would have.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: